Monday, February 12, 2007

Valentine's Day, Roses, and the Florists

It's the eve of valentine's day and I just found out that one of the big florists in Sacramento recently closed its doors, I can't believe it! Closing the business right before a holiday - it's the only time when florists expect to make some profit. And yet, I wonder if I am in the right business - a little florist in sacramento - selling roses and posies at very affordable price, trying to compete with grocery stores, hardware stores, drug stores and the big box stores like Target and Wal-Mart. How can a small florist compete with those that have big budgets, I wonder and I shudder and brace myself for the one day holiday that's meant to express one's love. We have hundreds of roses and other flowers, will men come at the last minute to buy their valentine flowers?