Flowers brighten, lengthen, life

A small arrangement was sent to a "seasoned" lady, a mixture of lavender stock that gave the display a very sweet scent, purple iris, purple lisianthus, novii belgii, a touch of yellow with the solidaster and bupleurum. Her fellow residents shared in her joy of receiving the gift of flowers, and in their awe of the beauty of the gift. This joy was really appreciated that she was compelled to give us a call to express her thanks for a beautiful gift of flowers.

I can imagine how these seasoned residents reacted, just like in a favorite children's mother goose rhyme "ring a ring o' roses", in their wheelchair, surrounded the recipient to look at the gift of flowers she received. The visual is funny, and gives us joy, the rewards of our work as a florist.

Valentine's Day, Roses, and the Florists

It's the eve of valentine's day and I just found out that one of the big florists in Sacramento recently closed its doors, I can't believe it! Closing the business right before a holiday - it's the only time when florists expect to make some profit. And yet, I wonder if I am in the right business - a little florist in sacramento - selling roses and posies at very affordable price, trying to compete with grocery stores, hardware stores, drug stores and the big box stores like Target and Wal-Mart. How can a small florist compete with those that have big budgets, I wonder and I shudder and brace myself for the one day holiday that's meant to express one's love. We have hundreds of roses and other flowers, will men come at the last minute to buy their valentine flowers?